The Role

BAXUS, the platform for consumers, brands/distillers, and retailers across the globe to trade physical bottles and barrels on blockchain, is seeking a Growth Marketing Manager who genuinely understands the mind of a spirits collector (or other similar collectible space) to build awareness and excitement to join 250k+ users in trading bottles and barrels in our ecosystem.

You'll own the full funnel—getting people to download the app / sign up online, guiding users to engage deeper with BAXUS features (tracking collections, following other collectors, trading insights), and drive transactions by converting the right audience into active Marketplace participants. This role blends strategy and hands-on execution across email, social, paid acquisition, and community building.

We are headquartered in New York City with offices in New Jersey and Louisville, with flexible remote work options. This role requires someone able to commute to central New Jersey & Manhattan a few times per week (with some exceptions for those in Kentucky / near Louisville).

If you think you have what it takes, but don't necessarily meet every single point on the job description (other than location), please still get in touch. We'd love to have a chat and see if you could be a great fit for this or another role.

Responsibilities

Acquisition: Execute multi-channel campaigns (paid, organic, product-led) to grow our user base with quality collectors, not just browsers.

Product Marketing / Engagement: Guide 200k+ app users and 50k+ web users to track their collections and wishlists, follow other collectors, discover new bottles, and become active marketplace traders.

Lifecycle Marketing: Design retention campaigns that increase transaction frequency and keep power users engaged across the platform.

Content & Community: Create and share compelling stories around rare bottles, market trends, and collector insights that resonate across all channels (email, social, product onboarding). Help build and maintain a strong, loyal community among our power users.

Growth Experimentation: Run A/B tests on user flows, referral mechanics, and engagement strategies—scale what works fast.

Cross-Functional Collaboration: Work closely with product, design, and content teams to ensure growth initiatives align with broader company goals and product roadmaps.

Qualifications

4-5+ years marketing experience in fast-paced B2C software/ecommerce environments.

Spirits/Collector DNA (70%): Deep knowledge and genuine passion for spirits collecting, active in collector communities, understands market dynamics.

Crypto-savvy (30%): Comfortable with blockchain/crypto concepts and their application to collectibles, and have some experience (whether business or personal) in crypto communities/products.

Multi-Channel Expertise: Proven track record managing email, social, paid ads, and content simultaneously.

Content-First Mindset: Strong writer who can repurpose stories across channels and create data-driven narratives.

Bias to Action: Default to testing and iterating rather than endless planning.

Community Member: Active participant in existing collector communities (spirits, wine, watches, cards, etc.).

Location: Able to commute to central New Jersey & Manhattan up to a few times per week, OR Louisville (if you’re in KY).

Preferred

Experience with email marketing platforms (Klaviyo preferred), social media management, and paid advertising (Google Ads, Meta Ads Manager).
Background in marketplace or two-sided platform marketing.
Experience in luxury goods, collectibles, or trading platform marketing.
Familiarity with project management tools (Notion preferred) and analytics platforms.
Solid persuasive writing skills for public content & a few examples that show the effectiveness of your work (video, written, audio, or other media works).
Experience building & maintaining community in niche spaces.
Past work producing short form video content.

Why Join BAXUS

BAXUS at its core is about bringing transparency, technology, access, and liquidity to the global spirits industry, from distiller to retailer to consumer and back. We sit at the crossroads of spirits and blockchain, solving big problems for both the drink and crypto worlds. Whether it's making spirits pricing more transparent and accessible, or turning a wishlist and home collection into a live marketplace, everything we're building delivers real value to real people.

This is a startup, so it's fast, intense, and full of challenges - but also full of people who care deeply about the product, the culture, the history, the stories, and the magic of a liquid that people love and want to share with others across the globe.

We've got big ambitions and a high-performing team that moves quickly, thinks strategically, and takes pride in building products that people actually use. If you're someone who thrives on ownership, enjoys being hands-on, and wants to help shape a category-defining company, you'll fit right in.

Perks

Very Remote-friendly

Flexible hours/schedule

Comprehensive Health insurance benefits (health, dental, vision, and health stipends if outside of US)

Unlimited PTO

Monthly coffee/food stipend

Lots of fun events & opportunities (we've sent staff to the Kentucky Derby, Kentucky Bourbon Festival, Solana Breakpoint & Accelerate, unique one-of-a-kind whiskey tastings, barrel pickings, distillery tours, & more)

Think you're a fit? Apply today!

Application Requirements

To be considered, please submit:

Resume highlighting relevant B2C marketing experience
Location confirmation (able to commute to central NJ & Manhattan a few times per week)
Collector portfolio/examples showing your passion and knowledge in spirits/collectibles communities (social profiles, content you've created, communities you're active in, etc.)